Kanye West YEEZY ADIDAS DEAL IN A BIG TROUBLE

Adidas says it has put under review its business partnership with rapper and fashion designer Kanye West.

Adidas says they have decided on the action after repeated efforts to privately resolve the situation.

CNBC says west had been publicly critical of Adidas and its CEO.

Kanye has Publicly told broadcasters that Adidas was copying his ideas.

Kanye Told the broadcaster that the German group was copying his ideas.

The artist was associated with Nike for years but broke away in 2013

Lending his name to Adidas as they launched their first Yeezy shoe together in 2015

Adidas did not address recent conflicts while announcing the review, but instead emphasised that their relationship with the rapper was "based in mutual respect and similar values" and had been "one of the most successful collaborations in our industry's history."

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